matter of form & catdogfish

As a content strategy intern working in London, I was responsible for maintaining Matter of Form's social media. I also conducted a content audit for a luxury spa client; my findings were then used in our project manager's pitch presentation to the client. I also wrote feature articles for Matter of Form's daughter company, CatDogFish (I wrote under alias names, mostly Margie Green, you know, for fun.) Our target audience was young adult pet owners in London, and our strategy was to embody a tongue-and-cheek voice while also producing valuable content. 

 
 
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20 things you miss about your pet while on holiday

Published on catdogfish.com 

 
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hosting your own dog olympics

Published on catdogfish.com

 
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up your grooming game, spa style

Published on catdogfish.com

 
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your biggest fan: the maltese

Published on catdogfish.com